With the continuous development of China's economy, consumers' preference for the new and dislike of the old, as well as the brand-new understanding, are related to the development of packaging design. Innovation is the soul of packaging design, but also the core force of the survival and development of packaging design enterprises. Therefore, Shandong printing packaging in the design of personalized packaging to comply with the following principles

1．個性化包裝設計首先應強調市場調研，要對每一個細節都進行仔細的考慮，體現出品牌的一種個性、一種態度甚至是一種信仰。

1. Personalized packaging design should first emphasize market research, carefully consider every detail, and reflect a kind of personality, an attitude and even a belief of the brand.

2．個性化包裝設計必須加強個性化的視覺沖擊力，個性化的包裝設計要巧妙利用色彩制造視覺沖擊。色彩在包裝設計中占有特別重要的地位，因為不同的色彩能引起人們不同的視覺反映，從而引起不同的心理活動。

2. Personalized packaging design must strengthen the visual impact of personalized, personalized packaging design should skillfully use color to create visual impact. Color plays a very important role in packaging design, because different colors can cause different visual reactions and psychological activities.

3．個性化包裝設計還應有環保意識，21世紀是“綠色主義”的世紀，環境保護意識已深人人心。創造有利于環境保護及人類健康的包裝設計是當今消費者和設計師共同追求的目標。

3. Personalized packaging design should also have environmental awareness. The 21st century is the century of "greenism", and the awareness of environmental protection has been deeply rooted in people's hearts. It is the common goal of consumers and designers to create packaging design which is beneficial to environmental protection and human health.