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包裝設計如何巧妙抓住客戶的需求?

來源:http://www.703248.com/   發布時間:2021-12-29
1、根據商品價值做設計。
1. Design according to commodity value.
根據商品價值做出合適的設計方案,例如商品可以被分為電子產品、日用百貨以及服裝鞋帽等類別。如果是人們經常使用到的日常用品,包裝的時候就不能過于講究精美,因為這會帶給消費者一種經濟價值過高的印象,包裝的精美程度要與產品內在價值相關。
Make appropriate design schemes according to the value of commodities. For example, commodities can be divided into electronic products, daily necessities, clothing, shoes and hats. If it is a daily product that people often use, we should not pay too much attention to exquisite packaging, because it will give consumers the impression that the economic value is too high, and the exquisite degree of packaging should be related to the internal value of the product.
2、根據消費人群做設計。
2. Design according to consumer groups.
包裝印刷廠為客戶講解,包裝設計中存在的一些技巧,其中根據消費人群做設計,就是需要考慮的一個要素,例如一些高端白酒是提供給中年人群的,設計的時候需要考慮到中年人的喜好,可以使用端莊沉穩、大氣等設計風格,再比如兒童用品,則可以使用可愛、卡通的設計風格。
Packaging printing shop explains some skills in packaging design, and designing according to the consumer is a factor to consider. For example, some high-end Baijiu are provided to middle-aged people. When designing, they need to take into consideration the preferences of middle-aged people. They can use the design style of dignified, calm and atmosphere. For example, children's products can be used cute. Cartoon design style.
山東印刷包裝
3、根據商品種類做設計。
3. Design according to the type of goods.
包裝印刷廠介紹包裝設計技巧,可以根據商品的種類進行合理設計,例如產品按照性質和功能的不同,可以被分為化妝品類、食品類以及五金家電類等。不同的產品采取的設計語言要有所區別,要以突出產品賣點和優勢為主,進行有針對性的設計。
The packaging printing factory introduces the packaging design skills, which can be reasonably designed according to the types of commodities. For example, the products can be divided into cosmetics, food, hardware and household appliances according to their different properties and functions. The design language adopted by different products should be different. We should focus on highlighting the selling points and advantages of products and carry out targeted design.
包裝印刷廠對設計方案進行講解,滿足消費者的購物心理是有必要的,因為成功的包裝設計,能夠給消費者留下良好視覺印象,可以提升產品銷售量,獲得更多客戶資源。
It is necessary for the packaging printing factory to explain the design scheme and meet the shopping psychology of consumers, because successful packaging design can leave a good visual impression on consumers, improve product sales and obtain more customer resources.
以上就是山東印刷包裝給大家分享的主要內容,更多的精彩內容請大家繼續關注我們:http://www.703248.com
The above is the main content of Shandong printing and packaging to share with you. Please continue to pay attention to us for more wonderful contents: http://www.703248.com
濟南印刷廠講解的內容  更多的內容  請咨詢公司官網http://www.703248.com/

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