1、 Album design elements
1. Define the element. To put it bluntly, the defining elements are those objects that do not actually exist and can not be seen, but can be felt by everyone's ideology. For example, when people see the diagonal pattern, they feel that the upper edge is a little, and there is an outer edge line on the wheel Gallery of the object block. Definition elements include: point, line and face.
2. Visual elements. If the definition element is not reflected in many aspects in the actual design scheme, it will have no practical significance. The definition elements are generally reflected according to the visual elements, which include the size, appearance, color, etc. of the pattern.
3. Associated elements. How to organize and sort visual elements on the interface depends on related elements. Including: orientation, location, indoor space, center of gravity, etc.
4. Easy to use elements. It refers to the meaning, content, purpose and function of the design scheme expressed by the design office.
Basic specification for enterprise album design (Figure 2)
2、 Composition of picture album design points, lines and surfaces
Image is the external characteristic of the object block and can be seen. Image includes each part of visual elements. All defining elements such as point, line and surface also have their own images when they come from the interface.
Repeated composition in advertising design: in advertising design, a group of the same or similar image composition, and each constituent enterprise becomes repeated composition. Repeated composition is the least enterprise. Using it to sort and form according to certain composition standards, we can obtain the best practical effect of composition.
Basic specification for enterprise album design (Figure 3)
Among many factors in album design, color is a key component. It can create an atmosphere, set off the theme, strengthen the visual impact of the section, and immediately cause everyone's attention and emotional reflection; On the other hand, it can also show the personality characteristics of the theme and image at a deeper level, strengthen the cognitive range, leave an unforgettable impression on people, and make people enjoy it in the process of information transmission.
The color design scheme of the album needs to pay attention to the overall consistency of the three elements of color among the constituent factors, so as to form the basic color that can centrally reflect the theme; The comparison and correlation of the elements of brightness, hue and purity of the color are considered. The designer's firm grasp of the behavior subject color can help users form an overall image and understand the theme as soon as possible.
Basic specification for enterprise album design (Figure 4)
4、 Album editor
Special attention should be paid to that there are many changes in the way and format of the album, and the design scheme should be different according to different conditions.
For the album with few page numbers and small total area, the design scheme should make the features of the section prominent, and the color and image should be established and prominent. Among the layout design factors, the key text can be moderately larger. The picture album with more codes should mainly show more contents in order to maintain unity. On the whole, we should pay attention to the application of grid structure in editing, pay attention to the transformation and correlation of rhythm, save a certain amount of blank pages, and maintain the overall harmony and unity of the relationship between colors.濟南印刷廠講解的內容 更多的內容 請咨詢公司官網http://www.703248.com/